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Month: June 2022

PPC for Loan Brokers: 7 Tips for Exceptional Campaign Management

Some keywords will improve the visibility of your Google ads, while some will render them useless. These words or phrases are known as negative keywords.

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PPC for Consultants: 7 Tips for Exceptional Campaign Management

Keywords are considered negative when they are too generic and attract the wrong audience. These keywords won’t help the campaign and will bring about less conversion. In order to prevent this, you need to keep a list of them and add more regularly.

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