About Us

Origin Story.

Why your business matters.

“We’ve been in business for years” is one of the most common things I hear from companies. It’s not necessarily a good thing to say or a bad thing to say. It’s just a fact. But it shouldn’t be the first thing you tell a customer. There are countless examples of companies that have made a new product to solve a problem but then forget to tell anyone about it. This is why you need to find your company’s origin story, so your customers know why your business matters.

Just as every superhero needs an origin story, so does every business. An origin story is an account or backstory revealing how a group of people become a protagonists, and it adds to the overall interest and complexity of a narrative, giving reasons for their intentions. Once you know your origin story, you can use it to determine the best way to position your product or service in your market.