“We’ve been in business for years” is one of the most common things I hear from companies. It’s not necessarily a good thing to say or a bad thing to say. It’s just a fact. But it shouldn’t be the first thing you tell a customer. There are countless examples of companies that have made a new product to solve a problem but then forget to tell anyone about it. This is why you need to find your company’s origin story, so your customers know why your business matters.
Just as every superhero needs an origin story, so does every business. An origin story is an account or backstory revealing how a group of people become a protagonists, and it adds to the overall interest and complexity of a narrative, giving reasons for their intentions. Once you know your origin story, you can use it to determine the best way to position your product or service in your market.
With Premlall Consulting, business owners and staff alike can feel confident knowing that their company is being cared for. We view challenges as an opportunity for growth and recognize the priorities of growing businesses. Our progressive and down-to-earth approach garners an affable interpersonal relationship amongst clients to ensure that they feel at ease and not intimidated.
Strategically based in Charleston, US and London, UK, we are able to provide global project management solutions by using effective methodologies. This means that location is not an issue. Premlall Consulting is designed to be easily accessible to all clients, ensuring small businesses worldwide can receive the same high-end tools and resources as their competitors. Think of Premlall Consulting as your springboard for success. You have already done the hard work, now find out how to take your business to the next level!