Content Strategy | Premlall Consulting

CRO 106: Testing Your Hypotheses

by Adina Hutanu | Sep 22, 2022 | Advertising, Blog, Content Marketing, Content Strategy, Customer Experience, Customer Insight, Data and Analytics, Data Visualization, User Experience and Usability

A/B testing has been one of the frequently used terms since the beginning of this series.

CRO 105: Construct Data-Based Hypotheses

by Anil Premlall | Sep 19, 2022 | Advertising, Blog, Content Marketing, Content Strategy, Data and Analytics, Data Visualization, User Experience and Usability

Hypothesis is a scientific term for an assumption or idea proposed to be tested in an experiment. These ideas are usually formed based on some observations.

CRO 104: Understanding Users Journey

by Adina Hutanu | Sep 15, 2022 | Advertising, Behavioral Targeting, Blog, Content Marketing, Content Strategy, Data and Analytics, User Experience and Usability

Users have needs. They are on your website because of something.

CRO 103: Identifying Where to Improve In Your Conversion Funnel

by Anil Premlall | Sep 12, 2022 | Advertising, Behavioral Targeting, Blog, Content Strategy, Data and Analytics, Tutorials

A conversion funnel is a pictorial diagram showing website visitors’ journey from their first visit to when they finally make a purchase.

Build and Manage Communities of Creators and Affiliate Marketers with Shopify Dovetale

by Adina Hutanu | Aug 25, 2022 | Blog, Content, Content Strategy, Shopify, Tools, Tutorials, User Experience and Usability

Dovetale is a collaboration tool for building and maintaining a strong relationship between businesses and their brand’s ambassadors and marketers. It helps merchants to effectively manage their communities with ease without giving a chance for slackness.

How To Use SEO To Improve Your Website Ranking

by Adina Hutanu | Jul 7, 2022 | Blog, Branding, Content Strategy, Data and Analytics, PPC, Search Marketing, SEO, Site Search, Strategy, Tutorials

Before you get yourself on this SEO journey, it would be nice to know your current rankings and metrics. These data will reveal your strengths and weaknesses and help you develop a roadmap or plan to improve your rankings.

PPC for Financial Advisors: 7 Tips for Outstanding Campaign Management

by Adina Hutanu | Jun 20, 2022 | Advertising, Blog, Content Strategy, Digital Strategy, Geo-targeting, Google, PPC, Search Marketing, SEO, Tutorials, Voice

To maximize your Google ads campaign, you must know your audience. You must know people interested in your financial services and why they need them critically.

PPC for Consultants: 7 Tips for Exceptional Campaign Management

by Anil Premlall | Jun 16, 2022 | Advertising, Blog, Content, Content Management, Content Marketing, Content Strategy, Google, PPC, Search Marketing, SEO, Tutorials, Voice

Keywords are considered negative when they are too generic and attract the wrong audience. These keywords won’t help the campaign and will bring about less conversion. In order to prevent this, you need to keep a list of them and add more regularly.

PPC For Transport Business: 7 Tips for Outstanding Campaign Management

by Anil Premlall | Jun 9, 2022 | Blog, Branding, Commerce, Community Management, Content Strategy, PPC, Reputation Management, Search Marketing, SEO, Strategy, Tutorials

Negative keywords can be extracted from the search terms report in your campaign page’s keywords section. It contains all the searches for which your ad is ranked. You can select the not working keywords from this report and add them to the negative keyword list.