Category: Content Strategy

Claiming and Managing Your Google Business Profile

Google My Business, now known as Google Business Profile, is a branding and marketing tool that has helped many small businesses scale up and compete with the big companies in their various niches. It enables businesses to create a profile on the biggest search platform through which users can interact with them.

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PPC For Transport Business: 7 Tips for Outstanding Campaign Management

Negative keywords can be extracted from the search terms report in your campaign page’s keywords section. It contains all the searches for which your ad is ranked. You can select the not working keywords from this report and add them to the negative keyword list.

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