Artificial Intelligence and Machine Learning

Claiming and Managing Your Google Business Profile

by Anil Premlall | Oct 6, 2022 | Advertising, Artificial Intelligence and Machine Learning, Blog, Content Strategy, Data and Analytics, Digital Strategy, Google, Marketing Automation, Platforms, Strategy, Tutorials

Google My Business, now known as Google Business Profile, is a branding and marketing tool that has helped many small businesses scale up and compete with the big companies in their various niches. It enables businesses to create a profile on the biggest search platform through which users can interact with them.

PPC for Training Providers: 7 Tips for Exceptional Campaign Management

by Anil Premlall | Jul 25, 2022 | Artificial Intelligence and Machine Learning, Blog, Data and Analytics, Digital Strategy, Google, PPC, SEO, Tutorials

PPC for training providers is the surest way to drive traffic to your coaching website. And it will also ensure that you record the highest possible conversions.

What Are the Benefits of SEO For Small Businesses?

by Anil Premlall | Jul 4, 2022 | Artificial Intelligence and Machine Learning, Blog, Data and Analytics, Google, PPC, Search Marketing, SEO

The main goal of SEO is to improve the visibility of your website. And when it’s done well, your website stands the chance of ranking on the Google first page for relevant searches. Your pages can be ranked at the top of the first page with further improvements.

PPC for Loan Brokers: 7 Tips for Exceptional Campaign Management

by Anil Premlall | Jun 30, 2022 | Advertising, Artificial Intelligence and Machine Learning, Blog, Business Intelligence, Content, Content Marketing, Data and Analytics, Digital Strategy, People and Skills, PPC, Search Marketing, SEO, Skills and Capability, Strategy, Talent and Recruitment

Some keywords will improve the visibility of your Google ads, while some will render them useless. These words or phrases are known as negative keywords.